You may remember us talking at length about the recent change to Google’s search algorithms, directing ranking preference to mobile friendly, responsive design. This change, which occurred on the 21st of April, forced website designers to change their current methods to be more in line with these newly set requirements. Whilst it has been well received since the update, there has been a lot of recent commotion in the way that businesses have gone about this.
A recent study into the mindset of the mobile internet user, found a lot of disappointment aimed at commercial website design. Users had lamented that “lazy” web design was severely impacting the way that they saw the perception and reputation of businesses. Aspects of the page that impacted this feeling were badly placed images, sites that were too hard to navigate around, and a generally unattractive interface.
In figures, this translates to 57% of mobile users saying that they refuse to recommend a mobile site that wasn’t presentable. The next figure is perhaps the harshest, however, where 48% said that their overall perception of any business with a poor mobile design, was that they “don’t care” enough about the consumer. These figures were even higher for those considering an eCommerce web design, showing that people will not tolerate unpresentable websites.
These complaints stem from a failure to understand perhaps the most integral aspect of the internet – the user’s experience. A while ago, we wrote about UX design and why it’s important to consider when designing your own website. How can we import UX design principles into our mobile design, however? When we visit mobile pages, we tend to look:
- To be engaged and inspired from the website itself
- For responsiveness to our movements and touch
- For informative, short content
- For detailed and attention grabbing images
- For a site that is adaptive to our movements around the website
The last point is perhaps what many businesses across the world are looking past when making their mobile websites. One way to think about making your site more adaptive, is to change the dictation of your page’s function from “site-to-user” to “user-to-site”. Whilst this may seem like an odd approach, allowing the user to dictate the way in which they use your website, is actually the best advertisement of your brand that you could possibly have.
So how do you make your site adaptive for the user?
- Think about the context in which people will use your mobile site. They will want your address, opening hours, and telephone numbers in an easy to find spot.
- Streamline your images so that your mobile website loads in a flash. A long loading delay will see your potential customers simply swipe back to the search results.
- Minimise the need for your users to constantly zoom in or out to be able to click on certain objects. Make them finger size, and make them easy to locate.
The key thing to remember is that mobile designs do not equate to simplifying or minimising the content on your pages, a problem which commonly occurs. Any functions that increase the usability of your page, such as drop down boxes or filters, should be kept in place. This will make your site easier to use, and enhance the user experience as a whole.
At IT Consulting Company, we can create attractive website layouts, which will keep your audience engaged, and showcase all of the important particulars of your business. Call us today on 1300 770 119 to speak to one of our digital media strategists about creating webspace which will project your brand perfectly and in a presentable manner.
And tell us below, what particular problems do you face with mobile websites?
You may remember us talking at length about the recent change to Google’s search algorithms, directing ranking preference to mobile friendly, ...Read More