Since the creation of both the smartphone and the tablet, the way that we use the internet has considerably changed in a very short space of time. The Australian Communications and Media Authority has noted that, of the approximately 14 million people using the internet on a daily basis, over half of those people do so solely on their mobile phones. Due to this, it is now more important than ever that your website design is perfectly optimised for mobile devices.
Optimising your design for mobiles or tablets is essentially making sure that the overall look of your site is easily viewable on these devices. Prior to the smartphone, when mobile optimisation wasn’t critical, you would have to constantly scroll around the site, zooming in and out repeatedly, just to see the content displayed. This was a painstakingly slow process, and more often than not, viewers would simply tune out from the site’s message.
Mobile optimisation consists of three critical components:
- User Friendly Interface – Ensuring that your site on mobile devices is easy to use and all information is readily accessible
- Tailored for Mobile Use – Any phone numbers or emails listed on your page will trigger action from mobile apps. In this case, making a phone call and opening up your mail client respectively
- Predominant Brand Name – Giving a clear indication as to what your company is, and a brief insight into what products or services it provides
Your mobile website must be a smaller, more clear and concise version of your main website, providing only the essential information. Research has shown that, despite your services or information being superior to your competitors or peers, 40% of mobile users will go back and search again if your site is not mobile friendly. This is a huge chunk of potential customers or clients that have been lost, purely due to functionality.
Mobile optimised websites are also best used in conjunction with existing media to assist in spreading your message further. When watching the television, 40% of viewers will use their mobile phone to research what they are seeing, with one in three of those 40% using social media to discuss it further. These vast numbers create a great opportunity to streamline your existing media and your mobile optimised website, ensuring your brand is circulated effortlessly.
The most telling stat of all, however, is that 70% of mobile searches – that lead to a website offering a product or service – lead to direct consumer action. This number alone is phenomenal, and speaks of the unlimited potential that a mobile optimised site can yield for your brand. A perfectly optimised mobile site can harness this amazing opportunity, turning simple mobile Google searches into increased sales or readership.
ITCC, through our vast experience and track record in only the highest quality mobile optimisation, is best placed to help your business present itself accordingly in the digital arena. Through consultation with our mobile optimisation experts, we can determine and put forward strategies for your brand to reach the pinnacle that mobile optimisation has to offer. Contact us today on 1300 770 119 and explore the opportunities of the new digital age.
Like the article? Got any questions regarding optimising your site for mobile use? Leave us a comment below!
Since the creation of both the smartphone and the tablet, the way that we use the internet has considerably changed in a very short space of time. The Australian Communications and Media Authority has noted that, of the approximately 14 million people using the int...Read More