The phrase “build it, and they will come” may apply to many aspects of our lives, but in the eCommerce world, a fine nurturing is required. Since Michael Aldrich’s first demonstration of the awesome advantages of online shopping way back in 1979, online stores are seemingly everywhere we turn, selling everything from soup tins to furniture. Having said that, however, there are many businesses still falling into the trap of setting up an eCommerce function and thinking that will do.
Numerous studies have shown that the easier usability of an eCommerce web design application, has not decreased the scrutiny that online users will apply to your business. You will be judged on your product images, product descriptions and your explanation of why they should choose you over competitors. If the page isn’t inviting, or if it is not particularly clear what it can offer your customer, your potential clientele will opt for the safest scenario – hitting the return key.
eCommerce website design, however, isn’t rocket science, and there are some very simple and clear guidelines out there, that will not only make your page more attractive to users, but also obtain returns and results in terms of sales. These guides are standard no matter what industry you are in, and will assist you in achieving the sales that you desire from your eCommerce site, whilst also ensuring a user friendly experience for your customers.
Clear and concise
Many eCommerce pages fall into the trap of providing too much information on their products or services, when it’s often best to keep it simple, and straight to the point. It has been shown that 18% of eCommerce users will simply go elsewhere, if confronted by a never ending wall of products, citing a lack of engagement and a convoluted layout.
Break your products down into clearly defined categories, and make your site as easy to navigate as possible. A clothes store wouldn’t have their products hanging from every nook and cranny, and an eCommerce site is no different.
High quality images
Your eCommerce site is your store without a physical presence, and as a result, there will be a more heightened sense of suspicion than if customers were to actually visit your shop. This is purely because they aren’t able to see your products in person, and it’s ultimately your job to fill this void through clear, high quality, and large images. The last point is a particular problem, with 98% of users in another study on eCommerce, not even bothering with the product if the image is too small, no matter how good it is.
Attractive web design
Touching further on the lack of a physical presence, as your customers cannot see your shop and how your product can benefit them, trust will be called into question. Page functions, such as reviews, testimonials, and any press coverage regarding your products or services, go a long way to earning the trust of your potential customers. More importantly, they can also provide a valuable insight into the effectiveness of your product, often working as an additional sales pitch in your favour.
At IT Consulting Company, we are dedicated to providing accessible and attractive eCommerce web design that will put you heads above your competitors in the market. Our team of web development experts also ensure the full responsiveness of your eCommerce page, allowing it to be viewed clearly and perfectly as a mobile site.
Realise the full potential of your eCommerce site to not only obtain great financial results, but also increase your brand awareness, by contacting us today on 1300 770 119.
Does anything in particular attract you to making a purchase when looking at an online store? Or maybe there’s something that turns you off buying a product? Why not share your experiences below?
The phrase “build it, and they will come” may apply to many aspects of our lives, but in the eCommerce world, a fine nurturing is required. Since Michael Aldrich’s first demonstration of the awesome advantages of online shopping way back in 1979, online store...Read More