You may be forgiven for thinking that the world of design is as simple as opening up Photoshop and waving a paintbrush around, due in part to the heightened importance of simplistic interfaces in today’s world. The process of design, however, from conceptualisation to implementation, involves tireless hours of planning, working and testing, to find the right appearance for a particular website. In part one of this four part series, we’ll be looking at the important stages that make up the overall design process, starting with the initial planning stage.
For businesses, the overall processes that make up website design, are integral to capturing the essence and message of what a company is all about. With many companies unfortunately still utilising website templates – which all look the same despite the difference in industries – a truly unique website that showcases and represents the nature of the business is greatly received in the digital realm.
Having said that, what exactly happens during the web design planning process, and how do each of the main components that make up the bulk of the procedure, work together to create the perfect website? When designers are provided with a project brief, five initial questions will immediately spring to mind:
- Is there any existing, predominant brand imagery?
- Is there any supporting brand imagery?
- Is the company associated with any particular colours?
- Does the company’s industry normally have colours which everyone associates with it?
- What is the company’s overall angle to get sales or enquiries?
Whilst unique pictures are always preferred, refining any existing brand imagery can help to establish a connection between the old site and the new site – a particularly good tool when developing a mobile site. This line of establishment helps to keep the customer base attached, whilst opening the business up to more enquiries.
From there, along with an understanding of which colours to use, designers can develop a draft – or a mock-up – of how the website should appear. The last question is perhaps the most important during this conceptualisation stage, as it relates to being able to communicate the company’s message in visual form.
A bouncy castle business, for example, will be best suited to a fun and engaging interface. Conversely, a financial services provider will perhaps be more suited to a sophisticated and clean interface. Understanding the vision of the business is tantamount to a successful design, and can influence even the finest of details, such as a quote form or navigation bar placement.
Additionally, the design process is largely a practice of trial and error principles, and it helps to essentially consider everything as being customisable at this point, right up until the final revision is completed. This more specifically relates to an eCommerce web design, where the many variables of the site (products, reviews, payment forms, etc) work best when placed in certain places, rather than in others.
At IT Consulting Company, we understand what makes an attractive website design, and can also fine tune your business’ website to perfectly represent your brand in a positive and engaging manner. To discuss with one of our digital media strategists on how a responsive website – tailored to your brand – can benefit you, please call us today on 1300 770 119, and allow us to show you the potential that your company has to be displayed in stunning visual quality, on the world wide web.
Have you ever designed a website before? Is there anything else that you look for when planning your new design?
You may be forgiven for thinking that the world of design is as simple as opening up Photoshop and waving a paintbrush around, due in part to the heightened importance of Read More