Last week, we discussed the importance of planning the design of your website, whilst providing a few tips on how to successfully plan out and conceptualise your ideal layout. In this article, we will be diving more into the drafting side of things, discussing the importance of variation and testing. It is our hope that you can get a greater appreciation of the work involved by reading this, as well as help out budding web designers with their current work.

Drafting is often said to be the most important part of the procedure in the greater graphic design industry, let alone website design, and can effectively make or break a website interface. It’s a truism that being able to draw your ideal design, as well as add to it as you go along, is simply the best avenue of approach for creating a truly beautiful interface.

When we draft a web design, we are looking for the following few things:

  • How do the colours selected look when placed together?
  • How do the overall positioning and layout of the website look at first glance?
  • Is it easy to navigate around?
  • Is it a true, responsive mobile site?
  • If it’s an eCommerce web design, does the layout interfere with the products being displayed?

Design Process Part I

All of these questions are designed to engage a trial and error process, in which we can obtain a much more informed idea on how the website should look as a final product. Move your cursor and eyes around, try to step back as a designer, and look at it through the prism of a customer. Does it appeal to you, the customer? If not, then chances are that it will require revision – if you don’t like it, chances are not many others will either.

This important stage is where we begin to see how successful our initial planning process was, and further planning may be required, should there be any problems. It’s important, however, to not scrap the idea and start again, as the design can be quite good in principle, albeit needing refinement. You should look to add, and not subtract, in the hope that you can enhance the experience of what you are designing.

Don’t be afraid to move things around too, as placement is key in the drafting process. More often than not, your content areas may simply be in the wrong position, rather than being ill thought out. This is where the concept of variation comes in to play, and numerous drafts will help you immensely. By having several possible options on the table in front of you, it enables you to be able to merge key aspects of each draft that you like, as well as see what doesn’t work well overall.

IT Consulting Company has provided truly magnificent websites to many small to medium sized businesses, right across Melbourne. We work with variations, ensuring that we can provide you with the finest work possible. You can call our team of digital strategists on 1300 770 119, who will be more than happy to guide you through our wide range of design services.

Did you like the second part to our series on webpage design?

Last week, we discussed the importance of planning the design of your website, whilst providing a few tips on how to successfully plan out and conceptualise your ideal layout. In this ...

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