With the increase in smartphone and tablet internet usage, has come a necessity for web design to adapt and evolve with the mobile platform. Creating an interface and subsequent imagery that responds with different resolutions and dimensions, whilst remaining as effective as possible in resonating with your target audience, isn’t an easy task. The current tools provided to web designers can also prove to be insufficient in achieving this.

Enter the concept of responsive web design. It captured the world’s attention way back in 2004, when freelance web designer Cameron Adams wasn’t happy with the way his Photoshop designed website was acting on his 19’ inch screen. Through intelligent visuals that allowed for breathability within the pixel boundaries, and a little help from clever JavaScript coding, he was able to adapt his site to any size screen possible.

When CSS3 was introduced in 2008, allowing for further manipulation of media placement and appearance, responsive web design quickly surpassed conventional and more traditional design methods as the preferred option. Soon after this, responsive web design became the standard, rather than the alternative, with the freedom to have your site react to every touch, scroll or click becoming priceless.

Responsive web design follows a charter of very simple principles, each of which determine the success of the website:

  • Fluidity – The seamless transition and placement of media with dimensional changes or page scrolling
  • Flow – Content appears to float into position, rather than the static appearance which we are used to
  • Relative Dimensions – The concept of using dimensional percentage over fixed pixel numbers
  • Smart Objects – Imagery responds to enlargement and shrinking in a relative way, ensuring that pixelation is not lost or compromised

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These principles, as they were being developed, challenged the status quo of a website being a fixed, physical presence, and allowed for greater interaction with a site’s interface, therefore engaging users quicker and easier than previously. For businesses, this potential for your site to resonate with potential clients or customers is invaluable, and can mean the difference between a consumer taking action or going back to the search results page.

Your responsive website can also display your company’s work more efficiently and detailed than ever before. An Australian energy company recently used responsive web design to full effect, to explain in depth the way their pricing structure works, as well as changes that would be made through the dismantling of the Carbon Tax. Responsive web design, in recent years, has proven instrumental in ensuring complete interaction and explanation of services and products.

At ITCC, our design team possesses the perfectly honed skills and knowledge needed, to ensure that your responsive website acts and reacts as required, providing full interaction and connection with your audience. Your website is the gateway to the face of your business, and the vast benefits of streamlined responsive design can help to ensure that this face is one of convenience and interest.

Call us today on 1300 770 119, and see in real time the enormous power that responsive web design can provide your business’ image.

So tell us, what are your thoughts on responsive web design?

With the increase in smartphone and tablet internet usage, has come a necessity for web design to adapt and evolve with the mobile platform. Creating an interface and subseq...

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