Parallax web design is a trend that we only really started seeing just a few years ago. Parallax scrolling is an image that appears to lay under the body of your page’s content, acting like an optical illusion. We have used a form of parallax scrolling on this very website, using static images to make the page appear layered.

The image that is used can either be completely still, suggesting it is a background, or an image that either scrolls at a different speed or at a contrary direction to mouse gestures. This design concept is used to allow the viewer to easily interact and engage with the page. It can also be used in responsive website design. When viewed on a mobile device, this personal interaction can provide enormous engagement benefits for your site.

The history of the concept

Whilst this design concept is still a relatively new trend in the industry, the concept has been around for as long as computers have existed. Turning static, scrolling imagery into a more dynamic visual was used by many game developers in the 1980’s. The iconic Super Mario Bros game is still perhaps the most famous example of parallax scrolling, where the level backgrounds became a hit with gamers all over the world.

As computers moved ahead and became more powerful in visual display, we moved away from flat, 2D visuals, and entered the 3D world, making parallax scrolling obsolete. It wasn’t until 2011, where Nike released their “better world” range of clothing, that we saw the idea return to the designer world. The page itself reached viral status all across the globe, and spurred on many imitations of the original concept.

What are the benefits?

This type of design, apart from engaging with your audience, also provides a unique experience to the viewers of your page. We have talked about the importance of the user’s experience when visiting your website quite a lot recently. Allowing your visitors to interact with your page is an easy way of boosting the UX integrity of your website.

From a design point of view, the visual of a smooth scrolling, dynamic page can be very pleasing to the eye. Layering web pages in this way can draw our attention to key areas, highlight important content, and create a real event scenario for the users of your website. This design format can open up your website to new audiences, purely on the high levels of interaction alone.

How we can help

IT Consulting Company is always on top of the innovations and new ideas that emerge from the world of web page and eCommerce website design in Melbourne. We have used this type of design for many of our clients, including our own website, helping them to improve the user experience of their website. Contact our team today, and ask them how a parallax design can transform your website into a living, breathing entity on the internet.

Do you like parallax scrolling? Used it before with your own website? We’d love to know your thoughts, so please don’t forget to leave us a comment before you go!

Parallax web design is a trend that we only really started seeing just a few years ago. Parallax scrolling is an image that appears to lay under the body of your page’s content, acting like an optical illusion. We have used a form of parallax scrolling on this ve...

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