When we talk about web design, the first impression that springs to mind is the colours, the images, and the layout of all the various sites that we’ve seen that have resonated in our memories. Physical appearances are often what lures us into looking at any particular website, and regardless of how informative and beneficial the content may be, the look of your page can be the difference between direct action or returning to the search results page.

Attractive web design follows the trends of many other forms of contemporary design – including interior architecture and fashion – and will possess similar traits and properties, such as:

  • Balance of the layout
  • Use of different shades of any particular colours
  • Symmetrical structure
  • Clean cut and sleek visuals
  • User friendly appearance

Many of these aspects are directly reflective of the image of a company’s brand alone, such as colours and images used, and can be easily transferred into the digital space. Colours should be symbolic and relative to any brand logos or associated images, and do not necessarily have to be as vivid as possible. Think about companies such as Apple, working around a greyscale spectrum, and how simple shades can be just as poignant as bright colours.

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When coupled with a clean, sleek grid appearance, colours and shades can help direct attention to specific content or images. Websites such as Google Plus, show us the illustrative power that a well designed grid can achieve through the use of clearly defined content areas, and how colour can help to highlight specific areas. A web structure that is based around dedicated areas helps to keep us engaged and intrigued.

One of the more important aspects of any website, regardless of what content it provides, is the use of images. We recently wrote an article about the benefits of responsive design to interact with your audience, discussing specifically the importance of your images being smart objects. Smart objects scale themselves relative to the pixel dimensions of the screen they are being viewed on, and add a user friendly quality to the overall appearance of a site.

This user friendly property is essentially the key to a truly brilliant web design. How accessible a website is allows the reader to experience all of the colours, images and content that make that site unique and distinctive. For web designers, the necessity to offer an easy-to-use interface that allows readers to interact with other design properties is vital, and being able to do this from scratch is an incredible skill to obtain.

ITCC, through direct consultation with you, can help you realise the ideal appearance and user friendliness of your website. Our team of web designers and developers work in tandem, and are always on top of new and emerging trends in the field of attractive site design and layouts. To organise a free, no obligation consultation regarding how we can provide you with a stunning web presence, call us on 1300 770 119 today.

Are there any trends or ideas that you think make fantastic web design? Why not share your thoughts below in the comments section provided?

When we talk about web design, the first impression that springs to mind is the colours, the images, and the layout of all the various sites that we’ve seen that have resonated in our memories. Physical appearances are often what lures us into looking at any part...

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