You devote a lot of time and resources into the overall design of your website, but do you consider the bigger, or rather smaller picture? Today, we’re going to talk about icons, and how they can increase the impact of not only your site’s looks, but also direct traffic to where you want them to go.

On page icons have been with us since the dawn of the internet itself. Whether they are micro indicators of an outbound link, as seen on Wikipedia, or more elaborate diagrams to help explain key stats, the power that they have cannot be ignored. But what makes a good icon, and how can one help you with enquiries?

Firstly, lets have a look at some of the key benefits that icons offer your website design:

Will easily explain key features of products featured in eCommerce website design.
They will provide your audience with instant, visual recognition.
Can explain statistics in an easier way.
Will draw attention to key facts that you wish to discuss.
They are small enough to be displayed perfectly on a mobile site.

Whilst they are but a tiny component of your greater web design project, icons have the pulling power that larger images sometimes lack. We recently wrote about the importance of visual cues to maximise your sharing potential, of which icons play a much greater role. Your icons, if designed properly, will give your audience the cue that they need to receive and share your content.
mobile friendly design
So how do you go about creating attractive and instantly recognisable icons to help get your point across? In the design world, we use images called “vectors”. These types of images are normally transparent – only the physical image itself exists without a background. As such, vectors come already pre-optimised for icon use. There are also many aspects of your icon design to consider, such as:

Whether the vector you’re using relevant to the content you want to draw attention to?
Keeping the vector as simple as possible and on target with the point you’re addressing. Remember, you’re playing around with a small canvas.
Which colours will suit the vector better? Consider whether there are any colours particularly associated with the content that you are discussing.
Placement is key. Maximise the potential of your icons by placing them in predominant locations on the screen.
Consider using your icons as a call-to-action, such as leaving a comment for blogs.

We hope that you enjoyed our article about the power that icons can provide for the design of your website. If you have any questions about anything written here, please do not hesitate to leave us a comment below. ITCC is a leading digital design and development company based in Melbourne. We will be able to maximise the potential of your business to garner a bigger audience on the world, wide web.

You devote a lot of time and resources into the overall design of your website, but do you consider the bigger, or rather smaller picture? Today, we’re going to talk about icons, and how they can increase the impact of not only your site’s looks, but also direc...

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